I've started a study on what the public's perceptions are of farmers and why it matters. I plan to conduct a review of recent similar studies around the world to see what we can learn and apply here in the UK, but more importantly to make some recommendations on how we can comminicate what matters better. The end goal is to contribute to the debate on how British farmers can take more control of their own marketing and gain more value for their produce.
We have an industry to be proud of, but we also don't get the value nor the recognition nor appropriate reward for what our farmers do. Nor do we play masters of our own destiny. I want to contribute to the understanding and debate.
If you would like to take part in an online survey that I will be running during July and August 2011, please leave me a message and your email address and I will send you a link to the survey. In return, I will also send you a copy of my final report in November 2011.
I will also capture any comments you make to me via this blog or directly.